Wednesday, February 18, 2009

Social media enters...

the O.R.?


Seriously?

I am among social media's biggest fans, but I'm pretty sure there is a time and place for media 2.0-ing... and I'm gonna go out on a limb and say: while removing a cancerous tumor from a man's kidney is neither the time, nor the place.

According to CNN, Dr. Craig Rogers (lead surgeon in the Henry Ford surgery) said the reason for Twittering was to "let people know that a tumor can be removed without taking the entire kidney."

Ok, Dr. Rogers... I understand that social media gives the general public the power to share their ideas with massive amounts of people instantaneously, but I'm pretty sure that you can share that information AFTER the surgery is over.

Another gentleman quoted in the CNN story "tweeted" his own varicose vein-removal surgery as it was happening because:

A) It minimized his nervousness
B) He felt like he had support
C) He wanted a "record for other people who might be interested in the same surgery"
D) It later allowed him to connect with others with the same issues

No comment...

I want to be clear: I absolutely support the use of social media in the most innovative ways possible. I just seriously question the judgement of a medical practitioner that sees value in twittering DURING a procedure, as opposed to utilizing the same forms of media AFTER surgery. Again- time & place...

Don't you people watch medical dramas? Doctors don't need any more distractions.

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