Atlas fudged

The focus of "The Word" this evening on Steven Colbert was the resurgence of Atlas Shrugged in public commentary. According to the Economist, sales of the book are up, and every Fox News pundit seems to be spouting the importance and timeliness of Ayn Rand's masterpiece. 

All this makes me wonder. When a historical or literary metaphor or analogy such as this seems to take off, it should spark our skepticism. I'm of the belief that most of the people bolstering Rand's genius haven't read beyond her Wikipedia page.

Is anyone getting a slight feeling of deja vu?